Junior SEO & Inbound Marketing Specialist - French Native

Milano, Lombardia, Italia | SEO | Full-time

Apply by: March 19, 2021

TUI Musement is a leading Tours & Activities business. It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets and transfers in more than 50 countries worldwide. There are over 130,000 ‘things to do’ in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites and direct to TUI customers. We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide. TUI Musement sold around 10 million excursions, tours and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group.

In 2018, TUI’s Tours & Activities division acquired Musement, a leading travel tech start-up. Following a two-year transition period, both became one fully integrated business - known as TUI Musement - combining the global reach, strong resources and high-quality in-destination service delivery of TUI, with the digital capabilities, agile working methodology and start-up mindset of Musement.

In 2020 we have been awarded the Great Place To Work Italia Certification.

Your Mission @TUI Musement

We are looking for a person who plays a key role in helping to increase TUI Musement’s share in a specific market by driving marketing activities to the right target audience across different organic channels.

What you will do with us

  • Responsibility to achieve market targets: organic (SEO+direct): bookings, gross revenue, and net margin
  • Manage PR agency, blog content calendar, marketing partnerships (blogs and travel sites), and other distribution channels, including freelancers and agency management when applicable
  • Improve our brand’s public profile by working with the other teams to boost our ratings on Trustpilot, Google Reviews, Facebook Reviews, and TripAdvisor - and any local relevant source of information for our customers
  • Optimise musement.com relevance by reviewing description and content to ensure complete, accurate, and relevant information

What you are expected to bring

  • Advanced use of Excel -
  • French native (with market knowledge) and English proficiency are a must 
  • Experience with relevant tools (e.g. Botify, Screaming Frog, MOZ, Google Search Console) and web analytics tools (e.g. Google Analytics, WebTrends)

What will help you be successful in this role

  • Analytical and problem-solving skills
  • Being a team player
  • Be creative and enthusiastic
  • Have strong outreach skills
  • Having a proactive attitude to tasks

What you already achieved

  • BSc in Marketing or relevant diploma
  • One year of experience or even less


  • The opportunity to join the team of one of the most exciting divisions of Europe’s largest travel company

We can't wait to meet you!

People&Culture Team