Paid Marketing Specialist

Barcelona, Catalonia, Spain | B2C Marketing & Sales | Full-time

Apply by: No close date
TUI Musement is a leading Tours & Activities business. It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets, and transfers in more than 50 countries worldwide. There are over 130,000 ‘things to do’ in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites, and direct to TUI customers. We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide. TUI Musement sold around 10 million excursions, tours, and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group. In 2018, TUI’s Tours & Activities division acquired Musement, a leading traveltech start-up. Following a two-year transition period, both became one fully integrated business - known as TUI Musement - combining the global reach, strong resources, and high-quality in-destination service delivery of TUI, with the digital capabilities, agile working methodology, and start-up mindset of Musement.

Your Mission @Musement

The Paid marketing specialist builds and manages paid campaigns (SEM/Display) independently and he/she is responsible for the performance. This role uses data to measure channel performance and determines how best to allocate marketing investment across competing opportunities

What you will do with us

This position is ideal for a self-motivated and data-driven individual that has a willingness to learn, enjoys problem-solving, and wants to build a career in an advanced technology company. Reporting to the Head of Performance, you will be responsible for a specific market or geo-area and you will fully manage the related paid marketing campaigns being responsible for the results. You will be working within a 5 people team with the opportunity to own a specific project inside the paid marketing area.

What you are expected to bring

  • Experience with digital platforms, such as Google Ads and SA360
  • Good understanding of the attribution model and bid management system
  • Good level of English

What will help you be successful in this role

  • Be a self-motivated and data-driven individual
  • Have a willingness to learn
  • Enjoy problem-solving
  • Willingness to build a career in an advanced technology company

What you already achieved

  • Bachelor Degree in Economics, Marketing, Communication, IT or similar
  • 1+ years of digital marketing analytics and campaign management experience with a focus on search and display


  • The opportunity to join the team of one of the most exciting divisions of Europe’s largest travel company

We can't wait to meet you!

People&Culture Team