Paid Marketing Automation SR Specialist

Milano, Lombardia, Italia | B2C Marketing & Sales | Full-time

Apply by: No close date
TUI Musement is a leading Tours & Activities business. It combines a scalable digital platform with local service delivery, to offer excursions, activities, tickets, and transfers in more than 50 countries worldwide. There are over 130,000 ‘things to do’ in all major holiday and city destinations, which are distributed through B2B partners, via the Musement and TUI websites, and direct to TUI customers. We also offer services to cruise lines through Intercruises Shoreside & Port Services in ports worldwide. TUI Musement sold around 10 million excursions, tours, and activities delivered by our international colleagues located around the world and is one of the major growth areas of TUI Group. In 2018, TUI’s Tours & Activities division acquired Musement, a leading traveltech start-up. Following a two-year transition period, both became one fully integrated business - known as TUI Musement - combining the global reach, strong resources, and high-quality in-destination service delivery of TUI, with the digital capabilities, agile working methodology, and start-up mindset of Musement.

In 2020 we have been awarded the Great Place To Work Italia Certification.

Your Mission @TUI Musement

The Paid Marketing Automation SR Specialist plays a key role inside the performance marketing team. She/He ’ll be exchanging ideas, implementing technical solutions, and developing concepts for automation on a large scale of projects all within a very savvy central Performance Marketing Team. She/He will also support the Paid Marketing Team in managing paid marketing campaigns (SEM/Display)

What you will do with us

This position is ideal for a self-motivated, innovative and data-driven individual that has a willingness to learn enjoys problem-solving, and wants to build a career in an advanced technology company. Reporting to the Head of Performance, you will be responsible for all the technical projects to help the Paid Marketing team with improving the performance and the efficiency of the paid campaigns but also have a better internal process. You will be working within a 5 people team with the opportunity to own and develop cross-department projects.

What you are expected to bring

  • Knowledge of programming languages (for instance Python), SQL, and big query
  • Digital marketing analytics and campaign management experience with a focus on search and display
  • Experience with digital platforms, such as SA360, Google Ads, Google Analytics, YouTube, DSPs, DMP, Facebook, Twitter, etc..
  • Good understanding of marketing attribution models and bid management

What will help you be successful in this role

  • Be a self-motivated and data-driven individual that has a willingness to learn, enjoys problem-solving, and wants to build a career in an advanced technology company
  • Be deeply interested in web technologies and the latest developments and a strong analytical foundation

What you already achieved

  • Bachelor Degree in Economics, Marketing, Communication, IT or similar
  • Understanding of programming languages and SQL
  • Experience managing a big amount of data and knowledge of SEM and Display activities


  • The opportunity to join the team of one of the most exciting divisions of Europe’s largest travel company

We can't wait to meet you!

People&Culture Team