CRM Campaign Planner & Analyst

Londra, Inghilterra, Regno Unito | CRM | Full-time | Allows remote

Apply by: Oct. 31, 2020

TUI Musement acts as an open platform for Tours & Activities suppliers and clients. Today TUI Musement offers over 130,000 ‘things to do’ in all major holiday and city destinations worldwide and is heavily investing into expanding its offering by connecting new suppliers. The inventory is distributed to all 21 million TUI customers, through B2B partnerships – such as the recently announced strategic partnership with – and B2C through the Musement and TUI websites. The service was created to help travellers discover and book things to do – from museum visits to city tours, food and wine tastings, sports events and wellness activities – wherever they go, with the goal of enriching their travel experience. Previously known as TUI Destination Experiences, which included the independently operated Musement business, the new TUI Musement will create value for its suppliers and customers by rolling out a unique digital platform+ model, which combines a scalable digital platform for sourcing, producing and distributing Tours & Activities, with curated service delivery in more than 50 countries worldwide.

In 2020 we have been awarded with the Great Place To Work Italia Certification.

Your Mission @Musement

The role holder will support the development and build of manual and automated marketing campaigns in IBM Campaign, Campaign Self Service, IBM Marketing Cloud, and Braze. Responsibilities include: 

  • Working closely with the Group and CRM Managers deliver campaign workflows and selections within IBM Campaign and Braze to agreed deadlines
  • Specifically, this includes the build, testing, production verification, and maintenance of My Holiday (dynamic multi-channel follow up campaigns), EAT-related My Holiday Countdown, and any other EAT-related campaign
  • Define and build business selection, suppression, and personalization requirements for the On Holiday program and any other EAT-related campaigns working with both the TUI Destination Services team, local markets and the Group Marketing team to implement programs and ensure User Acceptance Testing is conducted prior to going live
  • Create, implement and maintain EAT-related reports

What you will do with us

  • Build of each individual campaign selection, QA of build, verify data inputs and outputs
  • Testing of workflows to ensure the correct set up for each campaign is in place and runs as expected
  • Maintenance of workflows supporting the Group Destination Service and Group Marketing team in identifying and resolving issues within campaigns or changes required as per program priorities
  • Design and build (with support from CRM Designers) all creative templates to support common automated CRM programs across markets
  • Ensure all templates are mobile responsive, and their performance is optimized across all major devices and ESPs through rigorous testing prior to handover to the CRM team
  • Define specific requirements from our CRM teams into the technical teams to enable workflows and campaigns and be able to think of the optimal way of running campaigns to improve performance
  • Working with Braze to continually improve the efficiency of the campaigns and optimal running of the system
  • Support a rigorous and robust testing strategy across markets to ensure a constant pursuit of campaign build optimization
  • Balance sophistication to drive performance with simplicity to drive operational efficiency
  • Support the markets through training (as required) enabling fixes to live campaigns and advice to enable them to achieve their end of year financial and customer targets

What you are expected to bring

  • Strong technical knowledge of CRM tools (eg. Salesforce, IBM, Braze)
  • Previous experience in creating CRM campaigns
  • SQL
  • Email template creation
  • English is a must
  • Previous experience in using Braze is a plus

What will help you be successful in this role

  • Teamwork, adaptability, flexibility, and strong problem-solving.

What you already achieved

  • Previous experience in creating CRM campaigns and a strong technical knowledge of CRM tools


  • The opportunity to join the team of one of the most exciting divisions of Europe’s largest travel company

We can't wait to meet you!

People&Culture Team